Enshittification Meaning 2025. Enshittification — the gradual deterioration of a service of product — has been named the 2025 word of the year by macquarie dictionary. There are four constraints that prevent enshittification:

Macquarie dictionary’s committee praised the word for its resonance. Enshittification is described as the gradual decline in the quality of a service or product, particularly online platforms due to a focus on profit maximization